BESIGN
2021
Besign is the only higher education institution to systematically link design to the United Nations' 17 Sustainable Development Goals. Their teaching encourages action for both human beings and the planet, using design processes at the service of Sustainable Innovation.
As part of their strategic repositioning, I helped Besign redesign their visual identity. I designed a unique and original identity block. It is intended to be a fully-fledged "be-sign" that appeals to the living, notably through the symbiosis of characters. It conveys the idea that the fusion of generations, ideas and actions of the various players in this establishment will generate new synergies for a better world.
Project carried out within Dragon Rouge agency.
AWARD: Label of excellence Janus de la Marque 2022
